ClimateLaunchpad x Ari Care - Global Finals

“Estonian green startups Ari Care and SMAGRY are on a mission to make the world more sustainable. Part of the journey is making it to the global finals of ClimateLaunchpad – the world’s biggest green business competition.

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Ari Care is a new bright star in sustainable personal care products. It all started when Ari Care’s initial CEO, Kelly Antropov, noticed the massive amount of trucks carrying body and home care products, while on a family road trip. What really kicked off the idea was the realization that those same bottles contained roughly 90% water.

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Ari Care is primarily the custom patentable technology to manufacture active ingredients for body care and cleaning products in powder form, to make the product usable, tap water would be added at the place of consumption. They are selling powder-to-foam refillable hand wash in Estonian retail but going to the B2B and Horeca market, producing white-label products. Their solution minimises water usage from production, plastic waste from packaging and CO2 emissions from transport.

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“ClimateLaunchpad is so much more than just a business competition. It has taught us not only how to pitch our solution but also how to run a successful business. Another big reason why ClimateLaunchpad is so great is the people. We met the most wonderful and inspiring like-minded individuals. It really feels like we are part of a community, and that is very motivating,” said Merilyn Kesküla, CEO of Ari Care.”

Read the full article here: https://www.cleantechestonia.ee/blog-new/two-estonian-startups-reach-the-climatelaunchpad-global-finals