GREENER CLEANING

STARTS HERE

We produce personal care & cleaning products as organic powder-based formulas, minimising the use of water in manufacturing and shipping phase.

MAKING SUSTAINABLE SOLUTIONS AFFORDABLE

We manufacture powdered active ingredients for organic personal care products, providing a white-label service for commercial companies and the hospitality sector.

We are working towards large-scale impact, but don’t believe our clients should pay extra to be sustainable. It’s important to save water, eliminate plastic pollution and cut CO2 emissions, but we also help brands and hotels to reduce budgets and minimise storage space along the way.

If you are a company selling sustainable products or a hotel who cares about people and the Earth, talk with us about our white label service. 

OUR PRODUCTS

Our formulas are developed by university scientists and in-house chemists with COSMOS-certified ingredients. We pioneer a radically different and soon-to-be patented manufacturing method that allows water to be added by the client: this cuts significantly the need for packaging, as well as the volume, weight and CO2 emissions from transport. We offer white-label or Ari-branded aluminium dispensers.

Currently available: 

  • Powder-to-foam Hand Wash

  • Powder-to-foam Body & Hair Wash

THE IMPACT

100% VEGAN

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100% ORGANIC

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100% CRUELTY-FREE

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100% VEGAN 〰️ 100% ORGANIC 〰️ 100% CRUELTY-FREE 〰️

1 KG OF ARI PRODUCT vs 1 KG OF CONVENTIONAL PRODUCT

16 KG LESS CARBON DIOXIDE EMISSION

50 L LESS WATER WASTE

5 KG LESS PLASTIC WASTE

WINNER OF GREEN BATCH 2022

2ND PLACE: NATIONAL FINALS 2022

NEXT BIG THING CATEGORY WINNER 2022

STARTUP OF THE YEAR 2022

AWARDS


PARTNERS

MEET THE TEAM

Female-led vision of Earth’s future, backed by a strong management team and advisors

Kelly Antropov - Founder 

Kelly has a MA in Law, and worked previously at Swedbank and public procurements in the Environmental Investments Centre.

“As a society, we need to move away from the wasteful practices that require large amounts of disposable plastic for transporting products that consist of 90% of water. We need to become resourceful with our resources and that is exactly what Ari is about.”

Merilyn Kesküla - Co-Founder & CEO 

With a degree in Fashion Management from London, Merilyn has worked with companies and clients around the world as a consultant for strategic innovation and creative partnerships, gaining access to a global network of game changers.