About Us
IN SONGHAY [SOŊAJ] LANGUAGES "ARI" MEANS WATER
Songhay languages have been widely used as a lingua franca in the West African region ever since the era of the Songhay Empire. Today, they are spoken in many countries in the region where access rates to safe water are among the lowest in the world. So the word ‘water’ or “Ari” has a powerful meaning to them.
Our mission is to pioneer a new era of personal and home care by using intelligent innovation and mindful design in each step of the journey, from our labs to your home.
2019 July
Idea
The idea for powder-to-foam organic soap emerged after realising the amount of plastic & water is wasted by making liquid soaps.
2020 May
Scientists
We shook hands with the top scientists in Tallinn University and started working on our first formula.
2020 December
Formula
Ari’s first formula is ready.
2021 January
Team
We pulled together a team of talents & visionaries to bring Ari to the world. You can check out our interviews to learn more about the team and people who inspire us.
2021 May
Prototype
Ari’s first prototype is ready with the new aluminium dispenser.
2021 August
Chemist
In-house chemist joins the team and sets up our own laboratory.
2021 December
Production
Production begins in Germany.
2022 February
Launch
Launching in EU.
1st pillar
ARI CARES ABOUT EVERY STEP OF THE JOURNEY
From seeking out the best ingredients to the most sustainable packaging and shipping options – each action we take is extensively researched and mindfully chosen.
2ND PILLAR
ALUMINIUM: IF IT WORKS FOR NASA, IT WORKS FOR US…
Infinitely recyclable and highly durable, nearly 75 percent of all aluminium ever produced is still in use today.
3RD PILLAR
REFILLABLE “BOTTLE FOR GOOD” – ELEGANT, YET EARTH-FRIENDLY
Replacing your empty hand wash dispenser with a new one every month has a huge impact on the ever-growing waste issue on our planet.
Ari introduces the “Bottle for Good” that can be refilled forever. Our refills are shipped worldwide, so you can fill your bottle over and over again wherever you are.
4TH PILLAR
INTELLIGENT INNOVATION FOR EVERY HOME ON THE PLANET
ARI's innovative powders allow us to minimise water in the manufacturing, packaging and transportation process, which radically reduces waste and carbon emissions.
5TH PILLAR
GIVE BACK WITH GRATITUDE
We donate 1 EUR to Water.org of every ARI Starter Kit you buy to help families around the world get access to safe water and sanitation.
