IN SONGHAY [SOŊAJ] LANGUAGES "ARI" MEANS WATER

Songhay languages have been widely used as a lingua franca in the West African region ever since the era of the Songhay Empire. Today, they are spoken in many countries in the region where access rates to safe water are among the lowest in the world. So the word ‘water’ or “Ari” has a powerful meaning to them.

Our mission is to pioneer a new era of personal and home care by using intelligent innovation and mindful design in each step of the journey, from our labs to your home.

2019 July

Idea

The idea for powder-to-foam organic soap emerged after realising the amount of plastic & water is wasted by making liquid soaps.

2020 May

Scientists

We shook hands with the top scientists in Tallinn University and started working on our first formula.

2020 December

Formula

Ari’s first formula is ready.

2021 January

Team

We pulled together a team of talents & visionaries to bring Ari to the world. You can check out our interviews to learn more about the team and people who inspire us.

2021 May

Prototype

Ari’s first prototype is ready with the new aluminium dispenser.

2021 August

Chemist

In-house chemist joins the team and sets up our own laboratory.

2021 December

Production

Production begins in Germany.

2022 February

Launch

Launching in EU.

1st pillar

ARI CARES ABOUT EVERY STEP OF THE JOURNEY

From seeking out the best ingredients to the most sustainable packaging and shipping options – each action we take is extensively researched and mindfully chosen.

2ND PILLAR

ALUMINIUM: IF IT WORKS FOR NASA, IT WORKS FOR US…

Infinitely recyclable and highly durable, nearly 75 percent of all aluminium ever produced is still in use today.

3RD PILLAR

REFILLABLE “BOTTLE FOR GOOD” – ELEGANT, YET EARTH-FRIENDLY

Replacing your empty hand wash dispenser with a new one every month has a huge impact on the ever-growing waste issue on our planet.

Ari introduces the “Bottle for Good” that can be refilled forever. Our refills are shipped worldwide, so you can fill your bottle over and over again wherever you are.

4TH PILLAR

INTELLIGENT INNOVATION FOR EVERY HOME ON THE PLANET

ARI's innovative powders allow us to minimise water in the manufacturing, packaging and transportation process, which radically reduces waste and carbon emissions.

5TH PILLAR

GIVE BACK WITH GRATITUDE

We donate 1 EUR to Water.org of every ARI Starter Kit you buy to help families around the world get access to safe water and sanitation.