ARI/FACTS: Less is not enough

The dirty truth is – much of the plastic packaging we use today won’t or can’t be recycled, even though the labels and signs try to tell us otherwise. The UN has predicted that with the current rate, our oceans will carry more plastic than fish by 2050. The situation is declared a “planetary crisis” and yet, we keep producing, using and discarding plastic on a daily basis.

Unfortunately, the stats from the beauty industry don’t look that beautiful either: a 2018 study found that the beauty and personal care sector generated over 142 billion units of packaging that year, the majority of which ended up in a landfill or the ocean.

The solution? Creating more plastic waste has to stop. Period.

The global call is to eliminate all problematic and unnecessary plastic items. By now, 170 nations have pledged to “significantly reduce” the use of plastics by 2030. It is our responsibility as visionaries and innovators to lead the way by replacing single-use plastic dispensers with something that can be reused, or at least easily recycled at the end of its life. At Ari, we searched far and wide for the best solution, and analysed the alternatives to the common packaging material choices. Recycled plastic takes more energy to produce than the virgin material. Glass is heavy to transport, meaning high transport emissions and ceramics usually break when dropped, making them inconvenient in a bathroom.

Why did we choose the aluminium bottle for our hand wash?

Solid protection

A Swiss chocolate maker started wrapping their bars in aluminium foil in 1908 and to this day, aluminium is regarded as the best barrier, keeping light, moisture and air at bay. And we’re not just talking about protecting chocolate here. Aluminium is also the material of choice by the NASA spacecraft engineers.

Infinitely recyclable

Aluminium is 100% recyclable and retains its properties indefinitely, whereas plastics can be recycled only 2-3 times before they lose their quality. Nearly 75 percent of all aluminium ever produced is still in use today. Metals are precious and stay in the circular loop forever, meanwhile it actually costs more to recycle plastic than using a virgin material.


Thanks to the light weight of aluminium it significantly reduces transport emissions. Also, it never shatters in the shipping process, like glass or ceramics might do.

Our aluminium bottle for good is designed to serve you for a long time, but when you decide to part ways, take it to your local recycling point for end of life care. As long as we keep aluminium in a closed loop system, we save more than 90% of the energy compared to using virgin aluminium.
Aluminium can come in many shapes and sizes. Here are some other aluminium-using brands:

Open Water

Plastic water bottles don’t just fill the shelves in the supermarkets – they fill our sandy beaches as well… This women-owned Chicago-based brand has put water into aluminium bottles instead.

Wild Deodorant

The aluminium cases of this “wildly sustainable” deodorant brand are forever refillable, just like our bottles.


If you like something a lil’ bit more old-fashioned, here’s a French brand that creates some special dental products in magnificent aluminium tubes