The summer of 2019 took us on a family road trip with our 2-year old daughter. As we reached Poland, we got stuck in a traffic jam packed with trucks, covering 3-4 lanes as far as our eyes could see, many of them transporting personal & home care products that line our supermarket shelves. Once myself and my husband realised that the very same bottles consist of roughly 90% of water, our world changed.
Why can’t we utilise something readily available locally instead of wasting scarce resources for packaging and importing goods from far away? The bleak, but honest, picture below came to me in a dream…And by the morning the idea of ari was born.
One thing available in most of the Western world is clean and safe tap water. We don’t need trucks, ferries and airplanes taking it across borders. So the “small” task we had ahead of us was one that could change it all and revolutionise the industry: come up with an innovative formula that allows water to be added by the end user, minimising carbon footprint from shipping and producing no plastic waste.
Our vision took off: We have a dreamteam
2020 – we shook hands with the top scientists, who worked hard to come up with an organic and vegan formula for a hand wash, our first powder-to-foam product that ticked all the boxes.
2021 – our production and marketing team works from an office with a peaceful view over the roofs of Tallinn, and our brand new in-house production facility is running on solar power.
2022 – you can find ari from homes around the world. Will you help us achieve that?
What is most important for us? Intelligent innovation in every step of our journey. Questioning the old dogmas and doing our own research. Being agile and having courage to go where no one else has gone before. Starting a revolution.
We have tried many different roles – from practicing procurement law to running a small restaurant – but once we launched Ari, we knew it can bring happiness to many people around the globe. From the people who use our products, to the families who get access to safe water through our work with Water.org charity. And that is what makes us truly happy.
Join our foaming revolution
and save the Earth at the same time