In order to tackle today’s environmental and social problems, we can’t go alone. The collaboration between entrepreneurs and scientists helps to spread radical innovation quickly and on a large scale. By merging the know-how and resources of businesses and universities we can reach further and faster than ever before.
This is a win-win situation for everyone – including consumers and Mother Earth.
Our vision was big:
- Creating a product with only active ingredients that would eliminate transporting water and minimise transport emissions
- Using only natural, organic ingredients
- Generating as little waste as possible
For a small start-up, hiring a R&D team and setting up an efficient high-tech lab for product development from the get-go is, most often, not an option. Perhaps it’s not an obstacle, but an opportunity.